In pursuit of pleasure, the brain learns to hit the repeat button
In a scientific first, researchers have observed in mice how the brain learns to repeat patterns of neural activity that elicit the all-important feel-good sensation. Until today, the brain mechanisms that guide this type of learning had not been measured directly.
If a brain’s activity patterns are in overdrive, as is often the case for people with addiction or obsessive-compulsive disorder, could we create a computer program that can help to retrain their brains and downshift this activity? – Rui Costa
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